Digital Marketing for Beginners - Starter Kit on SEO, SEM, and SMM
in Digital Marketing Channels
Created by
The Learn and Grow Faculty
About this course
About this Course
This course introduces beginners to the core concepts of digital marketing, focusing on Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM). It’s designed to help you build a strong foundation for a successful digital marketing journey.
Course Overview
Learn how to boost online visibility, drive traffic, and increase conversions through effective digital marketing strategies. This hands-on course equips you with the tools, techniques, and frameworks to master SEO, SEM, and SMM.
Course Curriculum & Modules
Introduction to Digital Marketing
Fundamentals of SEO - Keywords, On-Page/Off-Page Optimization
Introduction to SEM - Google Ads, PPC Campaigns
Social Media Marketing - Facebook, Instagram, LinkedIn Strategies
Measuring Success - Analytics and Reporting Basics
What You Will Learn
Optimizing websites for better search rankings.
Creating targeted ad campaigns on Google and other platforms.
Building a strong presence on social media platforms.
Measuring and analyzing marketing performance.
Learning Objective
By the end of this course, you will be able to design and execute basic digital marketing campaigns, increase website traffic, and effectively engage your target audience through SEO, SEM, and SMM.
Course Features & Benefits
Beginner-friendly, step-by-step guidance.
Interactive lessons with practical examples.
Industry-relevant projects and assignments.
Certificate of completion to showcase your skills.
Who This Course is For
Students and freshers exploring digital marketing careers.
Entrepreneurs looking to grow their business online.
Professionals seeking to upskill and transition into digital marketing.
Skills Covered
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Analytics and Campaign Optimization
Prerequisites
No prior experience in digital marketing is required. Enthusiasm to learn is all you need!
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Access to a computer or smartphone with an internet connection. A Google account for tools like Analytics and Ads. Dedication to explore and experiment with digital tools.
Comments (0)
0
0 Reviews
